Reap the Rewards of Retinol with our BRAND NEW serum, Hue New!

Reap the Rewards of Retinol with our BRAND NEW serum, Hue New!

If you keep your ear to the ground in the world of skincare, chances are you’re well acquainted with the anti-aging all-star ingredient, Retinol!

You may already be a dedicated Retinol user, maybe you’ve tried and sidelined retinol due to irritation, or maybe you’re brand new to this ingredient, intrigued and excited to start your Retinol journey … (well keep reading, we have a special surprise for you)!

Is all the hype around Retinol really warranted?  

100%, and let us tell you why! 

Retinol is a vitamin-A derivative which offers a multitude of benefits for your skin. It speeds up skin cell turnover, evens out skin texture, brightens skin, stimulates collagen and elastin production, and provides anti-aging benefits…now we’re talkin'! It can even help with cystic acne and blemishes. I mean, dang, Retinol, talk about being an overachiever! 

By adding Retinol to your regimen, you’re really getting a bang for your buck when it comes to addressing a huge variety of skincare complaints.  

However, If you’ve already dipped your toes into the world of Retinol, you’ll know… the path to success with this ingredient isn’t always straightforward (no matter how much we want it to be)! Without proper understanding, direction and care, it can be difficult to include this ingredient long-term in your skincare regimen due to the pesky side effects of skin sensitivity, peeling, inflammation and irritation that it can cause. 

Retinol is our best anti-aging ingredient, yet so many of us are forced to omit it because of its negative side effects and it’s time we stop losing out on those precious rewards! 

So what's the fix? Well.. we’ve been keeping tight-lipped on some VERY exciting news, and it’s time to spill the tea! 

Are y’all ready to throw skin irritation and flaking out of the window, and welcome youthful, hydrated, glowing skin into your life?? 

Drumroll, please…. Say Hello to HUE NEW, our BRAND NEW Retinol serum, developed for ALL skin types

Who's ready to take a deep dive into this exciting new serum??

Hue New is a revolutionary nightly skin-renewing serum, packed to the brim with All-Trans Retinol (the gold standard for anti-aging and skin rejuvenation) in a non-irritating formulation that is perfect for even the most sensitive skin types (so say buh-bye to the skin peelies, flaking and irritation!) It’s a lightweight, hydrating night serum that carries the convenience of quick absorption, all the while leaving a unique powdery dry finish that helps to control shine and oiliness. (We told you it was special!).

What makes Hue NEW so unique from other Retinols?

 What makes this powerhouse product so innovative lies in its unique formulation. The small encapsulated retinol ‘pearls’ are bathed in the calming, hydrating humectant, Hyaluronic Acid. Having the retinol bathed in HA means we can hydrate the skin and prevent the ensuing irritation that retinol typically causes. It also means that Hue New can be used consistently, without the need for tentative use, or build up, which means better overall long term results! Now we’re talkin'!

Typically, Retinols need to be slowly added to a skincare regimen in order to give your skin time to adjust, adapt and handle the ingredient. This can look like applying every 3rd night, or taking regular breaks, but this can become confusing, inefficient and can get in the way of long term use. Even with these modifications, some irritation and flaking is very likely to occur! 

Hue New was intentionally formulated to remove this confusion and complexity around Retinol use, all the while eradicating skin sensitivity and irritation that prevents people from using this impressive ingredient! 

If you have Melanated Skin, removing skin irritation and inflammation from Retinol use is even more of a priority, as inflammation can then lead to hyperpigmentation. 

Hue New really is a GAME CHANGER for Sensitive and Melanated skin, so if you’ve been locked out of the Retinol game for too long, now is your chance to jump in! 


Let’s take a quick look at the benefits of Hue New usage: 

  • Hue New provides “Micro-dose” levels of All-Trans Retinol that are non-irritating.
  • Hue New has a light serum texture that is ultra-hydrating and fast-absorbing.
  • Hue New delivers unique powdery-dry finish, helping to control shine / oiliness.
  • Hue New helps balance sebum, thus improving skin elasticity and moisture balance.
  • Hue new helps inhibit key enzymes involved in the synthesis of hyperpigmentation.
  • Hue New functions as natural exfoliant to deliver better anti-aging results.
  • Hue New Is much milder than other retinols and therefore does not have the negative side effects. 
  • Hue New offers an all in one, no skin irritation, the benefits of retinol and hydration. 
So the question is: are y’all ready to dive into the world of Retinol with Hue New? 


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